What to bring into Saudi Arabia, and at what price
Shelf Price Intelligence is for importers, distributors and brand owners deciding what to import into Saudi Arabia, from where, when to land it, and at what shelf price it can sell after duty, VAT and the retailer's margin.
Every figure comes from public sources or our own capture: UN Comtrade trade data, ZATCA duty lines, the chains' own websites and retailer leaflets. The site holds no client data and shows no unchecked figure.
Four questions, answered per category
How big is it, and how much is imported?
Imports, local production and exports in tonnes and value, 2023 to 2025, so the apparent market is one number and its parts are visible.
Where do imports come from, and at what border price?
Origin countries by value and tonnes, and the CIF price per kg by month, 2023 to the latest month reported.
When does demand peak, and when must stock land?
Monthly import index on the Gregorian and the Islamic calendar, with the stock build before Ramadan and the 2027 event dates.
What do shoppers pay, how deep are promotions, and what is left for the importer?
Shelf prices with pictures at grocery and pharmacy chains, leaflet promotion depth and frequency, and the bridge from border price to shelf.
What a category build holds
Seven blocks. Each with its source and the date it was read.| Block | What it shows | Basis |
|---|---|---|
| Imports | Saudi imports by month and by origin country, value, tonnes, USD and SAR per kg, 2023 to the latest month reported | UN Comtrade, Saudi-reported |
| Seasonality | Monthly import index and the stock build in the 1 to 3 months before Ramadan, set against Ramadan, the Eids, Hajj and school start | UN Comtrade monthly, Umm al-Qura calendar |
| Local production | Revenue and tonnes made in Saudi Arabia, for the exact year a national figure is published | USDA, FAOSTAT, company filings |
| Apparent market | Imports + local production - exports, in tonnes | Worked from the rows above |
| Shelf prices | Prices with product pictures and links at grocery chains, and at pharmacy chains for the personal care categories | Sygnoses capture of the chains' websites |
| Leaflet promotions | Promotion depth and frequency by leaflet chain; regular price by chain only where the leaflet price passes the check against our online regular price | Retailer leaflets, reviewed rows only |
| Value chain | Border price per kg, customs duty, customs fee, VAT, retailer margin, shelf price, with the importer and distributor step left between them | UN Comtrade, ZATCA tariff, our capture |
Retailer margin is worked at 19.3 per cent of price ex VAT, with 16.7 and 25 per cent as the low and high cases. VAT 15 per cent. SAR 3.75 per USD.
Three categories, three stories
Where to start reading. Every one of the 31 categories has its own page, linked from the tiles below and the category overview.The 31 categories
Top 30 FMCG categories by 2025 Saudi imports, plus wheat flour.UN Comtrade, reporter 682 (Saudi Arabia), flow M, annual, HS4 World totals, 2025; read 11 October 2026. Change is on 2024. Largest origin is by 2025 import value; its share is shown where the source table holds it.